Perfect example of marketing - Reliance Power IPO

Anil Ambani brought the mega IPO of Reliance Power with lot of fun fare. He organised the road show across India and abroad. As the time went on people started becoming crazy about the mega IPO. Every one was busy in discussion related to the reliance power IPO. People were pouring all there saving to make a huge profit. No body was thinking of the fundamentals related to the company. Mr Ambani was collecting money for his company which will commence it's operation after five or more years. He and his merchant banker sold the dream to the public very nicely. People poured 190 billion $ against the issue size of 3 billion $. Every one was thinking of making huge profit. But no one thing who will buy the dream. The dream of 4.2 million people shattered and of the dream of Mr Ambani to become the richest person of India also gone in vain.
The slogan "Power On India On " now turned in to "Power On Investor Gone". I hope the people will learn some lesson that dream and reality is two different sides of the coin.